FREELANCE

LOGO TYPOGRAPHY WEB IDENTITY ICON UX/UI LETTERING PATTERN EVERYTHING

DESIGNER

I transform your complex information into engaging visuals. I make things look nice too!

I transform your complex information into engaging visuals.
I make things look nice too!

Designer Hero Image Photo

Hola!
I’m Sergio.

I help brands, startups, institutions and individuals to create beautiful and useful visual messages crafted to suit their needs and engage their target.

By taking a full immersion into my client’s world, challenges and needs. I use a wide variety of techniques such as mind mapping, brainstorming, qualitative and quantitative analysis, interviews, active imagination, divination and sticky notes.


My proposals are based on the timeless principles of design that I learned in my studies more than ten years ago. These are the same principles I teach my graphic design students today. All this means your design will not only look good, but truly respond to your needs and convey your unique message.


I aim to solve your communication problems. My goal is to provide you with a meaningful, coherent image that expands across channels and devices.

10

Years of experience

5,3

Spoken languages

2

Awards

14630

Cups of coffee

10

Years of experience

5,3

Spoken languages

2

Awards

14630

Cups of coffee

Illustrator
Photoshop
Indesign
Lightroom
3D
Adobe XD
Sketch
Figma
WordPress
Doodling

What can I create for you today?

Logo Identity Branding Icon
Logo &
Identity
Icons Icon
Icons
UX / UI Icon
UX / UI
Lettering Icon
Lettering &
Calligraphy
Illustration Icon
Illustration
Infographic Icon
Infographics
Surface Pattern Icon
Surface
Patterns
Website Design Icon
Website
Design
Strategy Icon
Strategy
Packaging Icon
Packaging
Custom project icon
Custom
project
Looking to create something different?
Click here to contact me!
Looking for a custom job?
Click here to contact me!

Case Studies

Experience & Education

CUNEO FINE ART ACADEMY, MILAN

Graphic Design Professor

Teaching the subjects of Layout for Graphic Design and Packaging Design to Fine Art and Design students.

PAYXPERT

Lead Designer

Creating the design language of an international startup on the fin-tech market across a wide variety of mediums. From the identity system creation to web and social media, icons and infographics. I created checkout payment interfaces, app walkthroughs, onboarding customer journeys, documentation templates and several booths for international e-commerce and gaming fairs.

FREELANCE

Photographer

Covered several events for press photo agencies. I also photographed weddings.

MEDWINDS / CAMPER

Fashion Graphic Designer

As the in-studio graphic designer for an apparel brand, I was in charge of creating seamless and placement textile patterns and brand communication, mainly through the weekly newsletter and graphic image for events. I also honed still studio product photography, that was later used for the web store.

SELFPACKAGING / JMG BRAND & PACK

Packaging Designer

Concept packaging both luxurious and mass market. Custom letterings. Direct marketing campaigns. Awarded with a Laus prize in Packaging design.

MASTER, UDEMY

Master in Digital Product Design: UX Research & UI Design

Lessons in user experience research, human perception, usability testing and above all, critical thinking.

FINE ART ACADEMY, FLORENCE

Academic drawing & Illustration

Learned the classic procedure of life figure drawing, anatomy and traditional painting techniques, art history and storytelling for illustration.

INTER-ART | BARCELONA

Postgraduate in Art Therapy

I took two years of Jungian analytic psychology and therapy training. I learnt how we are more than the sum of the processes of our brains, and how to apply psychoanalytic therapy to help with mental dysfunction.

INTERNATIONAL HOUSE | BARCELONA

Teacher training course

Communicative language teacher training where I learn how we all learn and how to make others do it easily.

ELISAVA SCHOOL OF DESIGN & ENGINEERING

Degree in Design

Four years in which I developed the basis for my design practice. Here I learnt the principles and history of design, how it is applied to every field, from maths to fashion and above all, how design is hard, serious work.

UNIVERSITAT AUTÒNOMA DE BARCELONA UAB

Degree in Communication, Advertising & Public Relations

Where I learnt all about creativity, advertising, social sciences, psychology, art and media. The methodology was particularly useful: team work and constant stage presentations.

My Superpowers

Curiosity Icon

Curiosophy

Engine that pushes me to learn from every new project that I undertake.

Enthusiasm Icon

Enthusiasmosis

Ability to get excited, to immerse in and commit to what I am doing at any given moment.

Adventure Icon

Adventuritis

The force of attraction emitted by challenges and situations outside my comfort zone. Combined with curiosity, it allows me to overcome any fear.

Creativity Icon

Creativomania

Magical device that allows me to transcend the ordinary, what already is.

Intuition Sensitivity Icon

Intuitivity

Psychic power that allows me to access the sphere of the immaterial, hidden or subconscious.

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Designed with ♥ by Sergio Cruz © 2022